Albert and albert+, the pioneering sustainability assessment tools for the film and television industry, are enabling production companies across the UK and internationally to reduce the carbon footprint of their productions.
The online tools, developed through a partnership between the BAFTA Albert Consortium and Greenstone, are being used by the four main UK broadcasters – Channel 4, BBC, ITV and Sky – to work with production partners to make significant reductions in the environmental impact of their programmes.
In March 2014, the BAFTA Albert Consortium partnered with Greenstone to redevelop their existing carbon calculator, albert. Working closely with the Consortium, Greenstone’s in house development team relaunched the online platform to enhance its usability and analytical functionality, to ensure the data captured was relevant and useful for the industry.
Since the relaunch of albert in June 2014, there has been an overwhelming uptake. albert now has 277 production companies as active users and the carbon footprints of over 700 productions have been calculated through the solution.
albert+, an additional tool to assess a production according to a set of green production guidelines, was launched at the beginning of this year as an industry certification scheme. albert+ is already recognised as an industry standard and many TV productions have been awarded Sustainable Production certifications and star ratings by reporting through the tool.
All major broadcasters are taking steps to green their commissions and the use of these reporting tools has enabled them to recognise and reward best practice and set environmental commitments with its production partners.
It was recently announced that, through the use of albert+, Sky and Freshwater Films were able to reduce the environmental impact of the production of the latest series of Ross Kemp’s Extreme World by 20%. In a recent video, Ross Kemp describes albert+ as an ‘invaluable tool on a continuous journey to make our production more sustainable’.
Matthew de Villiers, CEO at Greenstone, comments ‘Greenstone has been providing software solutions and supporting services to organisations and industry bodies globally for the past eight years. We are excited to be part of this rapid movement towards environmental sustainability in the television and film industry. It is great to see that reporting through albert and albert+ is helping to drive best practice in this sector and we look forward to watching and supporting albert grow globally.’ http://mediagreenhouse.co.uk/case-studies/extreme-world
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Notes for Editors
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Greenstone is a leading provider of non-financial reporting solutions covering Environment, Health & Safety, CSR Frameworks, Supply Chain and Procurement. Greenstone’s world-class team of industry experts advise and support clients to define their requirements and ensure they get the output required from their data. Founded in 2007, Greenstone’s solutions are now used by more than 100 organisations across multiple sectors in over 90 countries.
Whether an organisation has been reporting non-financial information for years, or is just starting out, Greenstone’s easy to use enterprise grade solutions can help them go beyond reporting to really make a difference and achieve results.
For more information on Greenstone’s software, please visit: http://www.greenstoneplus.com/software/
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures, scholarships and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit http://www.bafta.org and www.bafta.org/guru.
About the BAFTA Albert Consortium
The BAFTA Albert Consortium features 12 of the UK’s largest production companies and broadcasters. Founded in 2011, the Consortium is the leading think-tank on sustainability for film and television, working to raise the profile of sustainability in the industry, championing sustainable production techniques, and freely providing the tools, guidance and direction needed to reduce the negative impact of moving-image media production on the environment. For more information, visit http://www.bafta.org/initiatives/sustainability/albert-consortium .